As we unveil our 2024 Fashion Issue, there was an undeniable truth we couldn’t ignore: behind every breathtaking design and captivating ensemble stands the unsung heroes who breathe life into them—the models. In the world of fashion, where creativity dances hand in hand with innovation, Nigerian models emerge, as radiant as stars, illuminating the runway with their grace, poise, and undeniable allure.
This edition, aptly themed “New Beginnings in Style,” serves as a testament to the transformative power of fashion—an art form that not only reflects our aspirations but propels us into realms of newfound confidence and self-expression. At the heart of this lies a profound appreciation for the individuals who embody the essence of style, infusing each garment with a narrative of its own.
To celebrate Women’s Month, we’re seizing this opportunity to give our Nigerian models the recognition they so rightfully deserve. They are the muses who inspire designers to dream boldly, the ones who bring creativity to life, and the epitome of grace and style.
We caught up with four amazing women to explore what it’s like being a model in Nigeria.
Hi! What’s Your Name and Zodiac Sign?
Naomi Gbinije, and I’m a Cancer.
Nonso Nelson, Gemini.
Winnie Carter, Cancer.
Darchie Robert, Leo.
Can You Share a Bit About Yourself and How You Got Started in the World of Modelling?
Gbinije: Well, I was scouted online. Before that, I had no idea that modelling was a thing in Nigeria. It was entirely new to me. It’s safe to say I never saw it coming. Now, I’m an international model based in Lagos, Nigeria.
Nelson: I’ll be 22 on the 23rd of May, and I’m an artist. Few of my thousands of Instagram followers know this, but those who know me in person are aware. I’ve recently found interest in filming and photography. I mean I’ve been in front of the camera for years now, but recently, I’ve been fascinated by what happens behind the camera and the work put into such great results.
I started learning to model in 2017 at just 15 years old. After a year off to write my SSCE, I booked my first modelling campaign in 2019. I remember being super excited to finally start earning some money. It was a stepping stone. Eventually, I got scouted on Instagram and signed to my current agency 90s Model Management in the summer of 2019 and it’s been amazing thus far; walking runway shows in Lagos, booking campaigns, billboard appearances and working with amazing designers.
Don’t get me wrong, it wasn’t always like this. I’ve had my fair share of rejections at castings and by agents for many reasons; from my height to size, skin colour and more but I’m grateful for the growth thus far and the journey ahead.
Carter: Professionally, I’m a Hair Stylist so I’m new to modelling. I was introduced to modelling about a year ago through Hertunba and it’s been a lovely experience.
Robert: At the time, I was working for my brother in his laundry shop, when a designer came to dry clean his outfit. (Credits to Telvino. He’s still an amazing designer). He told me about a modelling competition. Before him, I already had an interest in modelling because growing up, I saw magazines, and in those magazines were ladies who looked like me. Glamorous.
So I was like, okay, how do I go about it? He told me about the elite modelling competition that was happening after that season. He said I could give it a shot. In the end, I did. He decided to help me out by literally teaching me how to catwalk. When I was ready, I went for it. I made contact with other models and it was like a new world. I was utterly wowed. I saw many diverse people; skinny, dark, plus size, light-skinned and so on. A good number of them were doing poses and all. I didn’t make the cut that day but I made friends and through them, I got more enlightened about the industry.
Awesome. What was it like for you? When you saw everyone with different pose and different body and skin types- was that odd? Were you uncomfortable? Was it hard for you to, essentially, strut your stuff?
First, it was more like I didn’t know that there were taller girls than me. So it was a shocker to see. They were all so tall with beautiful obsidian skin. I felt like they looked better than me at that time. I mean, it was my first modelling gathering, so I also felt, shy and scared.
Understandable.
When I made friends, they told me it was not that deep and that I was unique in my own way, so I should own that. With this, I felt comfortable over time.
What Has Been the Most Rewarding Aspect so Far?
Gbinije: Building my brand as “Naomi Gbinije”. The growth, development and processes. I’m really proud of myself and I love what I do. My inner child’s the happiest! She never would have thought we’d be talking about modelling so passionately. It’s really fulfilling.
Nelson: I really can’t pinpoint just one moment because I celebrate every milestone in my career, from being selected at castings, to getting signed internationally, to booking major jobs. But I can say seeing my face on billboards all over my home country, Nigeria, is surreal.
Carter: So far I’d have to say I’m a lot more comfortable in front of the camera. I’m not someone who desires the spotlight so I shy away from being seen. Modelling has really helped me try new things, and sort of come out of my shell.
Robert: I would say the opportunity to meet different people. From photographers to makeup artists to stylists, going to certain places that on a norm you’ll be too lazy to go to or you might not have access to. Also, meeting individuals like celebrities and a whole new world of exploration. So that’s what I would say is the most rewarding.
How Do You Feel Your Personal Style Has Evolved Since You Began Modelling?
Gbinije: I’m no longer in a box. I used to have all these limits with style, and fashion but now I can wear anything as long as I like and feel what I’m wearing. I’m steadily evolving, and changing and it’s only getting better!
Nelson: Oh my personal style has definitely evolved. I’ve tried it all, from alternative to emo, preppy and so on. However, working with various designers, trying on tons of outfits and watching my role models have opened my eyes to new styles and has definitely helped me find my personal style, which is comfortable but chic with a hint of vintage, no matter the category.
Carter: I take more risks with colour and patterns. Black has always been my default but I’m enjoying this brighter more fashionable version I’m becoming.
Robert: –
Can You Recall the First Time You Modelled Designs by a Nigerian (Woman) Designer? How Did that Experience Feel?
Gbinije: Tbh the first time, I didn’t really know what I was doing. It was new to me but now I can look back and say it was really amazing wearing someone’s creation-their imagination brought to live. I could imagine the creative processes and getting to showcase them was an experience I can’t really put into words.
Nelson: I remember working with Maki Oh in 2019, I walked and closed her show in Lagos Fashion Week. It was amazing. My first runway show and the honour to close it! Maki is such a sweetheart and a perfectionist. I remember the moment like it was just yesterday. However, I met her again in 2021 and found out she’s ventured into something else. Bless her.
Carter: Omg she’s amazing! She really knew how to channel my inner diva. Being plus-sized and modelling for a brand that embraces all shapes and sizes is really rare and I felt included.
Robert: I can’t remember who it was but it was a new world of discovery and experiencing creativity, because I was more used to like normal tailors sewing pretty outfits. This was another level of seeing designs, it was eye-opening.
As a Nigerian model Working in Nigeria, What Aspects of the Industry Do You Find Unique or Challenging?
Gbinije: I’d have to say they can treat models better. Respect us as humans first, before models.
Nelson: Unlike the international market, the Nigerian industry hasn’t gotten to the point where models are compensated fairly or adequately for their work and effort. Our lives aren’t as rosy as they seem behind the scenes. We shouldn’t be paid unreasonably or treated unfairly.
Carter: I’ve been lucky. I haven’t really faced so many challenges. I’ve only really worked with plus-sized or size-inclusive brands.
Robert: The unique part should be the creative side of it. What we are and what we are able to bring into design. Then the challenging part should be the level of professionalism. Sometimes working for sets that are not so professional in terms of communicating, payments, and treating you well can be a herculean task! I mean, there are still good ones but I can’t begin to tell you how rare they are.
Can You Share a Memorable Collaboration With a Designer or Fellow Model that Left a Lasting Impression on You?
Gbinije: Working with Andrea Iyamah definitely left an impression on me. She was the best designer to work with in my beginnings when I was still learning processes and being new to the camera. I’m grateful for the crazy growth. She’s definitely someone I’d love to work with again!
Nelson: Oh yes! My beautiful friend and model Omofolami. We’re in the same agency here in Lagos. Back in 2019, we used to shoot a lot together and collaborate with photographers. I hold those memories dearly because that’s how our friendship grew and turned into sisterhood.
Whenever I see her, I remember how far we’ve come, the challenges we both faced and how we’re standing strong. It’s definitely something I’m grateful for and always will be.
Carter: For me regardless of size and shape being around women of all walks of life that just appreciate each other is so beautiful and needed. No hate just love.
Robert: I can’t remember at this time but a model that I admire and that leaves a very significant impression on me would be the Nigerian model Aduke.
When You Hear “New Beginnings in Style,” What Does that Theme Mean to You Personally and in the Context of Your Modelling Career?
Gbinije: Personally, it means changes. It’s something you’ve never tried or even discovered. It’s a newer side of yourself that you get to explore in style. It could be trying new looks, or new aspects of modelling. You know models are steadily evolving. I love new beginnings.
Nelson: “New beginnings in style”. Well, I’d say it’s an opportunity, a blank cheque and a fresh canvas. Style and fashion are undefined, giving everybody the chance to express themselves and their own take. I know for sure I had my new beginning in style when I discovered my personal style and not what others would want me to wear or expect from me. In this industry, personality is everything for a model. I show mine through my style too.
Carter: Fashion has no limits so when I hear that, I’m thinking of something new, different and exciting. Something that’ll make us reshape the boundaries we have for ourselves.
Robert: For me, I think it means embracing your own identity and discovering your own style.
Are there Any Changes or Directions You Hope to See in the Fashion Industry and Why?
Gbinije: Yes, I definitely want people to be more original and authentic in their art. You know people are always copying so there’s no fresh style. I’d definitely love to see something alien, different, and new. So much is yet to be discovered,
Nelson: I really hope to see actual inclusivity. Not just for show, not just talks, but actual inclusivity of diverse people, races, colours, sizes, heights and so on. We’re all beautiful. We shouldn’t be restricted by the definition of beauty by society.
Carter: Let’s be more inclusive to all. Everyone wants to look good and we shouldn’t have to stress over it. I should be able to go into a store and find something I like that is of good quality. Shopping online sucks and it doesn’t make sense to not have physical places to shop.
Robert: Personally, I would say the treatment of the models. Mostly during shows, there isn’t much respect for the models during fashion shows. I hope that changes soon.
Are There Specific Goals or Projects You’re Excited About in the Coming Year?
Gbinije: Definitely but we’ll have to wait till they’re released!
Nelson: Oh yes there are, for modelling you’d just have to wait and see. But right now I can say I’m working on doing more art this year and hopefully letting others see that side of me!
Carter: I’m just inviting positive energy and working for happiness and success in business and my personal life. However that looks in the end, I’ll be happy.
Robert: Yeah, I do act as well so I’m hoping to incorporate that into my modelling.
That’s really interesting to look forward to! I wish all of you the best of luck in all your endeavours!
