Meet Irina Adesewa, founder of makeup and shapewear brand, Beewa Beauty. As a beauty entrepreneur, she’s on a mission to redefine the experience of Nigerian women in the beauty industry. In this interview, Adesewa spills all the tea on her entrepreneurship journey, her favourite way to unwind after a long day, starting her own talk show, and more.
Hi Adesewa! Tell Me About Yourself?
My name is Irina Adesewa. I’m a 21-year-old beauty entrepreneur and the CEO of Beewa Group. I am fun loving, very fashion forward and a lone wolf. Beauty and fashion is everything to me!
How Would You Describe Yourself In Three Words?
I would describe myself in three words as creative, beautiful and sweet.
From Your Instagram I Can Tell You Are A Fashion Connoisseur, Where Did Your Love For Fashion Stem From?
Honestly, my love for fashion stems from my mum. My mum is a very fashion oriented woman and her passion for fashion influenced my love for it.
What Is One Clothing Item You Cannot Live Without And One Item On Your Wishlist?
One clothing item I cannot leave the house without would probably be my Woldford leggings, I am obsessed with it! While an item on my wishlist is definitely the Mugler mesh pants.
What Is Something People Will Be Surprised To Know About You?
I think people will be surprised to know that I actually do not like talking and I am not as outgoing as I may appear. I am more reserved and I overall love to carry myself with poise. I am definitely not as outgoing as a lot of people might think.
You Started Your Beauty Brand ‘Beewa Beauty’ At The Age Of 21, What Has The Entrepreneurship Journey Been Like For You So Far?
My entrepreneurship journey has been very interesting to say the least. Entrepreneurship has shown me just how creative I can be. Because I have been able to achieve so much since starting my business, Beewa Beauty. It has been nothing short of mind blowing.
‘Beewa Beauty’ Also Retails Shapewear. Would You Say That Waist Training Is Safe For Women And Should Every Woman Own One?
Contrary to popular belief, waist training when done well and worn within certain hours of the day is infact safe. I do not encourage women to wear them to sleep and whether every woman should own one is entirely up to each individual.
While waist training can give you an hour glass figure, I wouldn’t say every woman should own one. Because it’s not every woman that wants a curvy figure. We are beautiful just the way we are. However if you want a snatched waist, you definitely should own one.
When You Aren’t Girl Bossing, What Do You Like To Do For Fun?
When I am not being a total Girl Boss, I love to play Sims 4 and go shopping! Asides being a student and running Beewa Group, I am a certified shopaholic.
What Would You Call This Current Season Of Your Life And How Would You Describe It?
This is the season of discovering myself and learning. It’s been a crazy year and sincerely, I’ve been learning a lot of about myself and about life in general.
Tell Me About Your Talk Show, ‘The Adesewa Show’. What Inspired You To Create One?
I created my talk show ‘The Adesewa Show’ because I wanted to air my thoughts and opinions on certain topics to the public. It’s as simple as that. But honestly, right now it’s one of those things I’m on the fence about. I’m not really focused on being a TV personality right now, but we will see how it goes. You never know.
Your Makeup Application Is Flawless! What Is One Makeup Hack You Swear By For Nights Out?
On a night out, a makeup tip I swear by is baking under your eyes with a bright powder for that perfect flawless, crease-free under eye look. And make sure to spray your face with a setting spray before you highlight!
What Is Your Favourite Self-Care Practice And How Do You Unwind After A Long Day?
My favorite self-care practice is turning my phone off and spending the day at the beach or spa. My phone has to be switched off because it helps me be present in the moment. And having time to myself off social media is pure bliss. Truly, how I unwind after a long day is by sleeping and giving my body the rest it needs.
What Can We Expect To See From Adesewa And Beewa Beauty This Year?
You can expect to see a lot from Beewa Beauty this year. We’re releasing eyeshadow palettes, blush papers and many more exciting things, so be on the lookout!
Shop Beewa Beauty, here.