Beauty Hut Africa is proud to announce the arrival of L’Oréal Professionnel Paris, the world’s leading professional haircare brand, now available in Nigeria. This milestone provides Nigerian consumers with access to premium, salon-quality products tailored to diverse hair textures and lifestyles, all from the comfort of their own homes.
“At Beauty Hut Africa, our mission is to bring world-class beauty solutions closer to our customers,” said Subuola Oyeleye, CEO and Founder of Beauty Hut Africa. “The Nigerian market deserves access to professional care that truly works for our unique hair needs, and this partnership delivers exactly that.” “This partnership with Beauty Hut Africa signals a bold step forward in reaching digitally-savvy beauty lovers through their trusted platform, while reinforcing our commitment to innovation, inclusion, and accessibility in beauty,” said Simisola Marinho, Head of eCommerce, L’Oréal Group Nigeria. “Shoppers can now purchase our core L’Oréal Professionnel Paris ranges in store and online, with plans underway to expand into digital education, social commerce, and more personalised beauty experiences.”
The Launch Campaign
To mark the launch, Beauty Hut Africa unveiled a playful, cinematic short film produced by Full Circle Global. Set in a lively Lagos celebration at Ciel Lagos resto-lounge, the story follows a group of friends whose night takes a glamorous turn when they discover a Beauty Hut gift box filled with L’Oréal Professionnel Paris products. In a lighthearted twist, the bathroom becomes an impromptu salon, complete with a pro stylist offering the brand’s Absolut Repair 10-in-1 oil. The campaign celebrates the joy of Lagos life, showing that professional haircare can be part of any moment, whether you’re out celebrating or enjoying self-care at home.
“We wanted to tap into a lifestyle our audience knows best, celebrations, girls’ nights, the joy of Lagos, and show that professional haircare doesn’t have to be confined to the salon,” said Onyeka Nwonah, Marketing and Public Relations Executive at Beauty Hut Africa.
Hero Products for Every Hair Story
At the heart of the launch is the Absolut Repair Molecular range, designed to rebuild hair from within and restore strength, elasticity, and shine, even after severe damage. Its hero product, the Absolut Repair 10-in-1 Oil, delivers heat protection, frizz control, shine, detangling, and split-end prevention for salon-quality results anywhere. The Curl Expression range hydrates and defines curls without weight, while the Scalp Advanced range promotes healthy growth by targeting dryness, oiliness, and dandruff.
Luxury Meets Accessibility
“L’Oréal Professionnel Paris works on all hair types, and with Beauty Hut Africa, it’s available anywhere you are,” said Subuola Oyeleye “This launch is about making professional care accessible, without compromising on quality.” By creating scenes that bring a salon experience into an unexpected setting, Beauty Hut is positioning L’Oréal Professionnel Paris as both luxurious and accessible. The campaign celebrates the versatility of the products, their effectiveness on diverse hair textures, and the idea that great haircare can be part of everyday moments.
The complete L’Oréal Professionnel Paris collection is now available at Beauty Hut Africa stores and online, giving customers personalised solutions for every hair type.
Professional Care. Anywhere You Are.
