Smirnoff did a thing. They said, “Let’s escape,” and we answered, “Say no more!” Bags were packed, vibes were set, and we moved. But here’s the twist, we weren’t the only ones. Guess who else joined the getaway? If you guessed the Smirnoff Originals, you guessed right.
In case you need a reminder, the Smirnoff Ice Originals are the four BBN housemates who won the Smirnoff Ice task in the Big Brother Naija house: Dede, Koyin, Imisi, and Jason Jae. True to its promise to always celebrate its champions, Smirnoff curated an unforgettable getaway at Lakowe Lakes, themed ‘Smirnoff Ice Escape’. And yes, it truly lived up to its name. Parad-ice, delivered.
Smirnoff Ice, the youthful, vibrant, and unmistakably unique brand, has long been committed to crafting exceptional experiences through its flavours, versatility, and the satisfaction that comes with every sip. This time, the brand went beyond being the drink for celebrations and unforgettable moments. Smirnoff proved, once again, that it stands by its word and its people. Let’s just say: “Smirnoff, you ran this one well.”
From the very first day, everything was seamless. The meals were plentiful, the snacks didn’t stop coming, and the drinks? Unlimited; from cocktails to chilled Smirnoff Ice cans across all variants. The housemates enjoyed a movie night curated with meticulous detail, each element echoing Smirnoff’s signature spirit of “This is how We Chill.” Their rooms were no different, a perfectly planned Parad-Ice.
Day two brought even more excitement: a beautifully curated breakfast buffet, a serene time at the golf course, a paint-and-sip session where the Originals showed off their creativity, and of course, the pool party that has the internet buzzing. It was all shades of fun and energy, and Smirnoff Ice was at the centre of it all.
Then came the final day, and just when we thought the surprises were done, Smirnoff said, “Hold on a minute.” The brand hosted an appreciation picnic for everyone who helped bring the three-day experience to life. From Brand assistants to media partners, event planners, and the management team, every contributor was celebrated. The food, the ambience, the drinks (especially the Smirnoff Ice variants), everything was in abundance.
Once again, Smirnoff has shown it’s the brand for the youth and beyond, a brand that truly values its people.
