Founder Jennifer Nnoli shares how a simple belief that makeup should enhance your skin, not hide it – inspired the creation of Omaricode Beauty and its skincare-infused foundation stick, EVENDAE™.
It Started with a Simple Belief
At Omaricode Beauty, we don’t just create makeup – we create products that fit into women’s lives. Products that are multifunctional and thoughtfully designed to make beauty feel effortless, without compromising on performance or skin health.
That philosophy has guided Omaricode Beauty from the very beginning. We believe great beauty products should simplify everyday routines, feel good on the skin and inspire confidence every time you use them.
It’s this belief that continues to shape every product we create, including our skincare-infused foundation stick, EVENDAE™.
Why Omaricode Beauty Was Created
When I started Omaricode Beauty, I saw an opportunity to create beauty products that were truly designed with African women in mind. Too often, makeup wasn’t developed for our skin tones, our lifestyles or our everyday beauty routines.
I wanted to create products that combined high-performance makeup with skincare benefits – products that were easy to use, felt great on the skin and fit naturally into everyday life.
Although my professional background is in law, my passion for beauty led me to study cosmetic science and product development so I could build products backed by knowledge as well as creativity. That commitment continues to shape every product we create at Omaricode Beauty.
What Skin First Means to Us
At Omaricode Beauty, Skin First is more than a philosophy – it’s how we approach every product we create.
For us, it means developing makeup that doesn’t ask women to choose between performance and skin health. That’s why we combine high-performance formulas with skincare-infused ingredients to create products that feel good on the skin, perform beautifully, and fit effortlessly into everyday life.
That belief is at the heart of everything we do and reflects our mission: to simplify beauty through innovative, high-performance products that inspire confidence every day.
Meet EVENDAE™
When it came to developing EVENDAE™, I knew it had to reflect everything Omaricode Beauty stands for.
Guided by our Skin First philosophy, EVENDAE™ was designed to make everyday beauty feel simple and effortless. More than just a foundation stick, it’s a skincare-infused formula designed to deliver the performance women expect while caring for the skin beneath it.
With buildable coverage, a natural, radiant skin-like finish, and 15 thoughtfully curated shades for medium to deep skin tones, EVENDAE™ was developed to fit seamlessly into everyday routines – whether you’re heading to work, running errands or dressing up for an occasion.
For me, EVENDAE™ is more than a foundation stick. It represents our commitment to creating products that simplify beauty while inspiring confidence every day.
Looking Ahead
At Omaricode Beauty, we’re building more than a makeup brand. We’re creating products that simplify beauty, fit into women’s lives and inspire confidence every day.
Our vision is to become a globally recognised African beauty brand known for innovation, performance and authenticity – creating products that reflect the needs of African women without compromising on quality or performance. EVENDAE™ is just the beginning of that journey, and we’re excited for what’s to come.
To learn more about Omaricode Beauty and discover EVENDAE™, visit omaricode.com.
