Abuja has always had its own energy. Distinct from Lagos, unhurried in its confidence, and deeply invested in the scene it has built on its own terms. On April 26th, 2026, Varuna by The Good Beach became the setting for Ballantine’s Whisky to meet that energy where it lives. The brand returned to Seize The Day for another edition, this time making its presence felt firmly in the nation’s capital.
From 2PM to 10PM, the outdoor space brought together Ballantine’s MATES, DJs and producers who came to connect through music, culture and shared experiences. Ballantine’s Blended Scotch Whisky was at the centre of it all, at the bar, in the cocktails, and in the intention behind being there in the first place.
The lineup made the day special as PK, Banx, AP The Saint, Zino, Bob Jay, R Blaise, Borsh, Gigi Jasmine, Burna, Kendrick, and Dus Dus held the crowd across eight hours of music that moved through textures and tempos without ever losing the thread. Each set built on the last, the kind of programming that reflects a deep understanding of an audience rather than a playlist thrown together for an occasion.
Between sets, guests found their way to the Ballantine’s bar where the cocktail offering kept things accessible and flavour-forward. Ballantine’s and Apple, Ballantine’s Lightning, and Ballantine’s Sour gave the crowd multiple ways into the whisky, whether they were longtime fans or discovering the brand for the first time.
What the Abuja edition of Seize The Day reinforced is Ballantine’s ongoing commitment to building meaningful connections through music and culture. By investing in DJ-led experiences and creative communities across Nigeria, the brand continues to create spaces where people can come together, express themselves and Stay True to who they are. With every edition of Seize The Day, Ballantine’s strengthens its role in shaping experiences that resonate with communities across the country.
As Ballantine’s continues to deepen its footprint across the country, the brand remains committed to creating spaces where people can connect, express themselves and celebrate individuality. Through platforms such as Seize The Day, Ballantine’s brings its Stay True philosophy to life, the belief that progress comes from staying true to who you are, trusting your creative instincts and forging your own path rather than conforming to expectations. Through music, culture and community, the brand continues to champion those who have the courage to do things their own way.
#BallantinesNG #StayTrue. Drink Ballantine’s Responsibly. 18+
About Pernod Ricard Nigeria
Established in 2012, Pernod Ricard Nigeria is a member of the Pernod Ricard Group, a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand-building, and global distribution technologies.
Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s Blended Scotch Whisky, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes.
Our mission is to ensure the long-term development of our brands with full respect for people and the environment while empowering our employees around the world to be ambassadors of our purposeful, inclusive, and responsible culture of authentic conviviality.
About Ballantine’s
Ballantine’s is a globally acclaimed Scotch whisky brand established in 1827. Known for its smooth, balanced flavour, the brand blends malt and grain whiskies from Scotland’s key regions to create its signature style, with a portfolio ranging from Ballantine’s Finest to premium aged expressions.
In Nigeria, Ballantine’s Blended Scotch Whisky is celebrated not only for its heritage but also for its strong cultural presence as a connector, bringing together communities across music, gaming, high-energy moments, and creative expression. Guided by its “Stay True” philosophy, the brand champions authenticity and meaningful connection, resonating with a new generation of creatives.
